GeoType: the Belgian consumer in 15 unique profiles
Really get to know your customers
With GeoType, you get to know your target group better. GeoType is an advanced segmentation model that divides all Belgian households into 15 unique and recognizable consumer profiles. From young families in the green to seniors with urban flair: thanks to GeoType, you discover how they live, work and shop. Up-to-date, reliable and immediately applicable for various applications.