GeoType: the Belgian consumer in 15 unique profiles

Really get to know your customers


With GeoType, you get to know your target group better. GeoType is an advanced segmentation model that divides all Belgian households into 15 unique and recognizable consumer profiles. From young families in the green to seniors with urban flair: thanks to GeoType, you discover how they live, work and shop. Up-to-date, reliable and immediately applicable for various applications.

Discover GeoType in this video:

Contact us

All fields are required

Your input was sent successfully.


GIM respects your privacy. We collect your data in order to process your request. We might also keep you informed about GIM's products or services. We will not pass on your data to other organisations under any circumstances. You are entitled to review your data and withdraw your consent for its processing.  Consult GIM's privacy policy for more information.

  • Your contact person

    Véronique De Laet

    Véronique De Laet

    Business Line Manager Private Sector at GIM

    +32 16 40 30 39 +32 16 40 30 39

    Service Desk

    Already a customer? How can we help you?

    Service Desk