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GeoType: the Belgian consumer in 15 unique profiles

Really get to know your customers

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With GeoType, you get to know your target group better. GeoType is an advanced segmentation model that divides all Belgian households into 15 unique and recognizable consumer profiles. From young families in the green to seniors with urban flair: thanks to GeoType, you discover how they live, work and shop. Up-to-date, reliable and immediately applicable for various applications.

Discover GeoType in this video:

Interesting references

GeoType: the Belgian consumer in 15 unique profiles

Belgian fashion chain strengthens its shop network thanks to in-depth customer profile insights

The better you know your customers, the more you can be there for them. The retailer gets the data it needs to do this from GIM's location intelligence platform.

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    Véronique De Laet

    Véronique De Laet

    Business Line Manager Private Sector at GIM

    +32 16 40 30 39 +32 16 40 30 39

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