GIM is official distributor of TomTom traffic data and related poducts.

TomTom Traffic enables you to keep up-to-date with what's happening throughout the road network by mapping data such as traffic information, traffic flows, routes and journey times in detail. Smart road and environmental analyses with a wide variety of applications:

Geomarketing

Integrating geographical data in your marketing data will mean you have all the information you need in order to optimize your customer approach, distribution and sales processes. You can find out answers to traffic-related questions regarding issues which could affect your business:

• On which stretches of road am I likely to experience delays at a certain time of day? Would that affect my accessibility or the service I provide?
• Which routes guarantee the fastest delivery times and at what time of day does the traffic run the smoothest?
• Which routes would provide the best/worst locations for opening a new office?
• How is the traffic flowing at a particular intersection? What direction will my customers be coming from?
   

Mobility

The data and analyses from TomTom Traffic also provide the right information at the right time for your mobility plan too. What impact will certain roadworks have on traffic? Where is the highest level of traffic density? What will the journey time be on certain amended routes? These are just some of the questions which you will be able to find an answer to quickly and accurately.
 

Transport planning

The TomTom Traffic database gives you a clear and reliable picture of the principal traffic flows at any time of day, along with a complete overview of problematic situations and actual speeds reached (speed profiles). So you can see where and when congestion arises or drivers go too fast: all vital pieces of information when you are planning your transport operations.

Want to find out more about what GIM and TomTom Traffic can do for your organization? Please feel free to contact us.