A GIM seminar in collaboration with CARTO, TomTom and Locatus. During this seminar you will learn how companies use the newest location tools, data and insights to make futureproof decisions for their business.
Game-changing trends like e-commerce continues its rapid growth, forcing industry leaders to rethink their current strategies. Retailers and brands are experiencing an overwhelming pressure to make a shift to omnichannel strategies by using their online and offline data to gain competitive ground.
Location data is more and more viewed as an essential part of Site Planning, Indoor Mapping, Geomarketing and Territory Management policies. As location data brings brands closer to their customers, location intelligence is setting the stage to drive business decisions in these uncertain times.
During this seminar you will learn how companies use the newest location tools, data and insights to make futureproof decisions for their business.
Introducing a Belgian first, CARTO. CARTO is the leading web-based location intelligence platform, which combines powerful visualisation and analysis with impressive ease of use. In addition, TomTom, Locatus and Belmap will offer a glimpse into the latest developments in the field of location data.
9.00am Welcome Coffee
9.30am Start of the seminar
The State of Location Intelligence 2018
Presentation of the results of the global trends survey carried out by CARTO
by Tim Marston, CARTO
CARTO: the platform for turning location data into business outcomes
A demonstration of CARTO using practical cases
by Tim Marston, CARTO
TomTom: massive and comprehensive Floating Car (big) Data and its location analytical solutions.
Demonstration of TomTom Origin/Destination Analysis and Traffic Stats applied to geomarketing purpose.
by Jonathan Americo, TomTom
Locatus: The retail road map for retailers
Optimising store performance with 24/7 footfall
by Gerard Zandbergen, Locatus
Belmap: Making the best location choices for your business
Use cases of combining sociodemographic, traffic and market data for better location insights
by Carl Bassi, GIM
12.30 pm Lunch (sandwiches)