Location Intelligence: new tools, new data, new insights (20 march, Leuven)

8 February 2018

A GIM seminar in collaboration with CARTO, TomTom and Locatus. During this seminar you will learn how companies use the newest location tools, data and insights to make futureproof decisions for their business.

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Tuesday 20 March, Philipssite, Leuven

Game-changing trends like e-commerce continues its rapid growth, forcing industry leaders to rethink their current strategies. Retailers and brands are experiencing an overwhelming pressure to make a shift to omnichannel strategies  by using their online and offline data to gain competitive ground.

Location data is more and more viewed as an essential part of Site Planning, Indoor Mapping, Geomarketing and Territory Management policies. As location data brings brands closer to their customers, location intelligence is setting the stage to drive business decisions in these uncertain times.

During this seminar you will learn how companies use the newest location tools, data and insights to make futureproof decisions for their business.

Introducing a Belgian first, CARTO. CARTO is the leading web-based location intelligence platform, which combines powerful visualisation and analysis with impressive ease of use. In addition, TomTom, Locatus and Belmap will offer a glimpse into the latest developments in the field of location data.

Agenda

9.00am Welcome Coffee

9.30am Start of the seminar

The State of Location Intelligence 2018

Presentation of the results of the global trends survey carried out by CARTO
by Tim Marston, CARTO

CARTO: the platform for turning location data into business outcomes

A demonstration of CARTO using practical cases
by Tim Marston, CARTO

TomTom: massive and comprehensive Floating Car (big) Data and its location analytical solutions.

Demonstration of TomTom Origin/Destination Analysis and Traffic Stats applied to geomarketing purpose.
by Jonathan Americo, TomTom

Locatus: The retail road map for retailers

Optimising store performance with 24/7 footfall
by Gerard Zandbergen, Locatus

Belmap: Making the best location choices for your business

Use cases of combining sociodemographic, traffic and market data for better location insights
by Carl Bassi, GIM

12.30 pm Lunch (sandwiches)

Why is this seminar relevant for you?

  • In just half a day, you will be right up to speed with the latest trends and tools in location intelligence.
  • Through various practical examples, you will learn how other companies are using location data to know where something happens, why it happens and what will happen in the future.
  • The experts from CARTO, TomTom, Locatus and GIM are ready to answer all your questions.

Register now for this Location Intelligence Seminar >> 

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Location Intelligence: new tools, new data, new insights (20 march, Leuven)
Location Intelligence: new tools, new data, new insights (20 march, Leuven)